Wednesday, June 13, 2012

Review Points

Social Network Foundational Theories
Granovetter
Strong ties
weak ties
Small World Problem
Lois Weisberg
The wisdom of crowds
Wise/Unwise crowds
Dunbar's number
Power Law Theory, 80/20 Rule, Long tail

Anonymity
Trolling
Cyber bullying
Deindividuation
Stanford Prison Experiment
Obediance

Brain Chemistry
oxytocin (love, trust)
dopamine (reward)
reward systems
connections between nodes in-real-life versus online

Asynchronous Communication Criticism
Franzen - too easy, not enough passion, 'to like'
Slacktavism
Keller - Twitter makes you stupid
Turkle - isolation, doesn't build connections; self-editing (aspirational, defensive, malicious)
Gladwell - strong ties are needed for revolutions, SNS protects the status quo

weak ties = info shared
strong ties = action shared

Arab Spring
Tunisia - SNS-heavy
Egypt - SNS crucial at beginning, army needed to succeed
Libya - SNS light
Syria - SNS plays many roles on both sides

Morozov - cyberupotians
York - regimes learn to use SNS



Thursday, May 31, 2012

Data

The University of Washington analyzed 3 million treats, gigabytes of YouTube videos, and thousands of blog posts relating to the Arab Spring. Read about it here http://www.washington.edu/news/articles/new-study-quantifies-use-of-social-media-in-arab-spring

Criticism of Gladwell's Position

Here are some editorials attacking Gladwell's critique of social media's role in revolutions.
http://technosociology.org/?p=305
http://www.hyperorg.com/blogger/2011/02/04/gladwell-proves-too-much/


Tuesday, May 29, 2012

Thursday, May 17, 2012

How Social Media Affects the Brain

Here is the source of the infographics I showed in class the other day.


Social Networking & Popular Culture

Essay Assignment

Due: June 1st

Length: 800-1200 words

Submit by paper (in class) or by email (.doc or .rtf only, by midnight)


Choose one recent social movement, like Occupy Wall Street, Kony2012, Anonymous, anti-SOPA activists, or another one of your choice. Analyze this movement in terms of social network theories and compare/contrast the movement with Malcolm Gladwell’s (and other critics’) criticism of social media. Form a thesis and defend it as you analyze the movement. In other words, this is an essay, not a report. Do not simply explain what the movement is and how it works.